Areas of Expertise

I bridge stakeholders and data teams to translate complex business requirements into structured, ROI-driven data strategies. This means defining the right KPIs, aligning analytics roadmaps to business goals, and ensuring every dashboard and data product answers a real decision. I act as the critical link between what the business needs and what the data team builds, including adoption programs that make it stick. With a background in business administration and 7 years in banking, I bring the strategic lens that most data consultants lack.

I design enterprise-grade Power BI environments that scale: workspace strategies, deployment pipelines, row-level security, refresh orchestration, and naming conventions that bring order to the platform. I build governance frameworks and standards that turn scattered reports into a trusted, self-service analytics platform, with hands-on training so your team owns it long after the engagement ends. My governance work at Infinitas Learning (6 operating companies, 1200 users) and Miele (300 users) provides the blueprint.

End-to-end interactive dashboard development, from requirements gathering and UX design through DAX optimization, performance tuning, testing, and deployment. I build dashboards that are visually compelling, analytically sound, and designed to drive real decision-making, not just display numbers. Every deliverable is built to be used, not just admired. With 150+ BI solutions delivered across 30+ organizations, this is where my deepest hands-on experience lives.

I design scalable star schemas, semantic layers, and dimensional models that balance query performance with usability. I optimize slow reports, restructure messy data models, and build the foundation that supports both current reporting needs and future growth. This is the technical backbone that makes everything else work: dashboards, AI, and self-service analytics. Starting with 10+ years of SQL, my data modeling practice is grounded in real-world complexity.

I bring AI into the analytics workflow: conversational data interfaces, LLM integration, RAG architectures, and intelligent automation using platforms like Make, n8n, and Power Automate. I move organizations beyond static reports into systems that surface patterns, answer questions in natural language, and learn from the data. Practical AI that delivers insight, not just novelty. Backed by the UvA AI for Executives certificate and Microsoft AI Transformation Leader certification (score 850/700).

I design intelligent agentic workflows that automate complex business processes, from HR operations to document processing to cross-system orchestration. I combine AI engineering with deep understanding of business operations to build solutions that handle real work, not just simple triggers. Leveraging Azure AI services, LLM orchestration, and agentic architectures to free teams from repetitive processes and unlock capacity for higher-value work.